Roadmap

The Roadmap is a short, prioritized list of growth bets for your product. Each item is an experiment: a hypothesis, a success metric, and one concrete next step. The AI drafts and re-plans the list every week from your intel, your numbers and what you’ve tried. You can add and edit items yourself, and re-plans never change yours.

The Roadmap is planned from your product’s intel. If you haven’t built intel yet, the page asks you to do that first on the Intel page.

The funnel stages

Items are grouped into five columns, one per funnel stage:

Stage	Covers
Acquisition	Getting the right people to visit
Activation	Getting new users to their first meaningful action
Retention	Bringing them back
Revenue	Turning users into paying customers
Referral	Users bringing other users

Only open items (to do and in progress) appear in the columns. Items in progress sit at the top of their column, marked In progress; the rest are sorted by priority.

What an item contains

Part	Meaning
Title	The bet, in a few words.
Priority	P1 (this week) to P5 (someday).
Source	AI (written by the AI) or You (yours).
Playbook	The built-in playbook it draws on, if any, shown by its key (for example reddit-value-first).
Why	The hypothesis, citing evidence where the AI has it.
Success	The success metric, with a number where possible.
Next	The single concrete action to take now. It also shows up on Today.
Result	What happened, once you mark it done (or the AI’s reason, if it dropped the item).

Today takes the next steps of up to 3 open items: in-progress items first, then by priority.

Create the roadmap

Click Create the roadmap. The AI reads:

• your product context (brief, personas, your notes);
• your numbers from the last 30 days (Google Analytics or Umami, Stripe, the product database, and numbers you entered);
• what Startica has done in the last 30 days: conversations found by status, replies posted, Content Studio pieces posted per channel, and the replies they got;
• why you dismissed conversations;
• the communities you watch;
• the latest audits and their high-severity findings;
• the built-in playbooks;
• the current roadmap and the last plan’s summary.

It then proposes items. The instructions tell it to keep at most 8 open items, fit the stage of your product, avoid paid ads, never invent numbers, and say when data is missing (often by making “connect analytics” the next step).

Planning uses the strategy model task, which is Claude Opus or GPT-6.1 Sol by default, and takes a minute or two. See AI models.

AI items and your items

	AI items	Your items
Created by	A plan or re-plan	Add item, editing an AI item, adding an audit finding, or Roadmap on an SEO & GEO opportunity
Badge	AI	You
Re-plans can update or drop them	Yes, unless done	Never

Click Add item to add your own. The dialog asks for a title, funnel stage, priority, why, success metric and next step.

Click the pencil icon to edit any item. Editing an AI item makes it yours: re-plans won’t change or drop it after that.

Re-plans never touch items marked done, whoever created them.

Work through items

Each item has buttons for its status:

Button	Effect
Start	Marks it in progress.
Done	Opens What happened?. Write a line about the result (optional), then Mark done.
Drop	Moves it out of the columns.
Reopen	On a done or dropped item: moves it back to to do.

Done and dropped items are listed under Done and dropped below the columns.

Experiments

Treat each item as an experiment. The Why is the hypothesis and Success is how you’ll know it worked. For example, for Fieldnote:

Part	Example
Title	Answer offline-sync questions in two research subreddits
Why	Researchers regularly ask how to take notes without signal; these threads get steady replies.
Success	10 visits from tracked links in two weeks
Next	Reply to the two newest offline-notes threads from the Inbox

When you finish, record what happened. The next plan reads your result and the numbers, and keeps, changes or drops related AI items.

Weekly re-plan

Startica re-plans automatically every Monday at 07:00, in your computer’s local time, for every product that has intel. Scheduled jobs only run while Startica is open. If the app is closed at that time, that week’s scheduled re-plan does not run; click Re-plan instead. See Background jobs.

To re-plan at any time, click Re-plan. The button shows Planning… while it runs.

On each re-plan, the AI may:

• keep an item as it is;
• update one of its own items (title, why, metric, next step, priority, stage);
• add a new item;
• drop one of its own items, with a reason, which is saved as the item’s result.

Change summary

The top card shows Latest plan with its date, a 3–5 sentence summary of what changed and why, and a list of every item that was added, updated or dropped, with a one-line reason. Items that were kept aren’t listed. The latest summary also appears on Today.

Built-in playbooks

The AI can base items on these ten playbooks. They’re built into the app and not editable yet.

Key	Name	Stage	Summary
community-cold-start	Community cold start	Activation	For products with a community or shared space: make it feel alive early so new users stay: seed content, personal welcomes, a narrow first focus.
reddit-value-first	Reddit value-first replies	Acquisition	Become a known helpful voice in the right subreddits; mention the product only where it truly helps.
landing-conversion	Landing page conversion	Acquisition	Turn more visitors into signups: a clear promise, proof, and one obvious next step.
onboarding-activation	Onboarding to first value	Activation	Get each new user to the product’s first meaningful action (the activation moment) in the first session.
re-engagement-email	Re-engagement email	Retention	Bring back users who signed up but went quiet, with a reason to return.
seo-geo	SEO and AI-search visibility	Acquisition	Be findable in search engines and in AI assistants’ answers for the audience’s questions.
accessibility-fixes	Accessibility fixes	Activation	Fix what Startica’s accessibility checks find, most important first, so everyone can sign up and use the product.
security-fixes	Security fixes	Retention	Fix what Startica’s security checks find on the product’s sites, most serious first, so customers’ data and trust are safe.
paid-conversion	Free-to-paid conversion	Revenue	Turn engaged users into paying customers with a plan that’s clearly worth it.
referral-loop	User referrals	Referral	Give users a reason and an easy way to bring the people they work or play with.

Audits

The Audits card below the board runs the AI’s reviews of your Landing page and Onboarding, and each finding can become a roadmap item. The SEO and AI search audits moved to SEO & GEO → Opportunities, under AI audits. The re-plan still reads the latest of all four. See Audits.

Costs

Each plan or re-plan is one AI call on the strategy task. With the weekly schedule, that is at least one call per product per week while the app is open. Re-plans are never retried automatically when they fail; click the button again. See Costs.